Connectors / Finance · Connector

Automate Your BigCommerce Store with Real Integrations

Connect BigCommerce to your tech stack and sync orders, customers, inventory, and product data — no manual work required.

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What can you do with the BigCommerce connector?

BigCommerce powers thousands of growing ecommerce businesses, but you don't get much out of it in isolation. Connect it to your CRM, ERP, marketing tools, and fulfillment systems and the whole operation runs differently. Right now, manual data entry between BigCommerce and your other platforms is creating errors, delays, and missed revenue. With tray.ai, you can build automations that keep every system in sync, trigger workflows on real-time store events, and get your team accurate data when they actually need it.

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Automate & integrate BigCommerce

Automating BigCommerce business processes or integrating BigCommerce data is made easy with Tray.ai.

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Use case

Order Management & Fulfillment Automation

When a new order lands in BigCommerce, it gets pushed automatically to your fulfillment provider, warehouse management system, or 3PL. As shipments move through the process, order status and tracking information sync back into BigCommerce so customers stay informed without anyone touching it manually.

Eliminate manual order entry into fulfillment and shipping systems
Automatically send tracking numbers and shipping updates to customers
Reduce fulfillment errors caused by copy-paste data entry

Use case

Customer Data Sync to CRM

New BigCommerce customers and their purchase history go straight into Salesforce, HubSpot, or whichever CRM you're running. Customer profiles get enriched with order value, purchase frequency, and product preferences so your sales and support teams actually know who they're talking to.

Maintain a single source of truth for customer data across platforms
Enable personalized marketing campaigns based on purchase history
Give support teams instant access to order history without switching tools

Use case

Inventory & Product Catalog Sync

Stock counts stay accurate across BigCommerce and your ERP, PIM, or warehouse system by syncing in real time. When you update a product description, price, or availability in your master catalog, those changes go out to your storefront automatically.

Prevent overselling by syncing inventory counts after every transaction
Propagate product updates from your PIM or ERP instantly to your storefront
Reduce the risk of customer-facing errors from stale product data

Use case

Abandoned Cart Recovery & Marketing Automation

Detect abandoned carts in BigCommerce and trigger targeted email or SMS sequences through Klaviyo, Mailchimp, or ActiveCampaign. Cart contents, customer segments, and behavioral data pass to your marketing platform so recovery campaigns aren't just generic nudges.

Launch abandoned cart sequences within minutes of cart abandonment
Personalize recovery emails with actual cart items and dynamic pricing
Measure recovery revenue by syncing conversion events back to your analytics tools

Use case

Finance & Accounting Reconciliation

Completed BigCommerce orders, refunds, and revenue data push automatically into QuickBooks, Xero, or NetSuite. Line items, taxes, discounts, and shipping charges map to the right accounts, so your books stay clean without anyone manually creating journal entries.

Eliminate hours of manual order-to-invoice reconciliation every week
Ensure tax and discount amounts are correctly mapped to accounting categories
Trigger automated refund entries in your accounting system when returns are processed

Use case

Customer Support Ticket Enrichment

When a support ticket comes in through Zendesk or Intercom, the customer's BigCommerce order history gets pulled and attached to the ticket automatically. Agents see recent orders, returns, and product purchases right there without digging through another tab.

Reduce average handle time by surfacing order data inside the support tool
Automatically escalate tickets for high-value customers based on order history
Log ticket resolutions back to the customer's CRM profile for future reference

Build BigCommerce Agents

Give agents secure and governed access to BigCommerce through Agent Builder and Agent Gateway for MCP.

Agent Builder Agent Gateway for MCP Browse Agent Hub

Look Up Product Details

Data Source

Retrieve product information including pricing, inventory levels, descriptions, and variants from BigCommerce. An agent can use this to answer customer questions, validate stock availability, or power dynamic pricing workflows.

Fetch Order Information

Data Source

Pull order details such as status, line items, shipping information, and payment status from BigCommerce. An agent can provide real-time order tracking updates or trigger downstream fulfillment actions.

Retrieve Customer Records

Data Source

Access customer profiles including contact details, purchase history, and account status. An agent can use this data to personalize communications, check loyalty tier eligibility, or handle account management tasks.

Query Inventory Levels

Data Source

Fetch current stock counts and inventory data across products and variants. An agent can watch for low-stock conditions and trigger replenishment alerts or pause active promotions.

Pull Sales and Revenue Reports

Data Source

Retrieve aggregated sales metrics and order data over defined time periods from BigCommerce. An agent can surface revenue trends, top-selling products, or conversion summaries for business reporting.

List Active Promotions and Coupons

Data Source

Fetch current discount codes, promotions, and pricing rules configured in BigCommerce. An agent can verify coupon validity, check eligibility conditions, or include promotion details in customer-facing responses.

Create or Update Products

Agent Tool

Add new products or modify existing listings including prices, descriptions, images, and SKUs in BigCommerce. An agent can automate catalog updates triggered by supplier feeds, approval workflows, or merchandising rules.

Update Order Status

Agent Tool

Modify the status of orders in BigCommerce, such as marking them as shipped, refunded, or cancelled. An agent can coordinate this using fulfillment signals from third-party logistics or warehouse systems.

Create and Manage Customers

Agent Tool

Create new customer accounts or update existing records in BigCommerce, including address books and group assignments. An agent can automate account provisioning as part of onboarding or CRM sync workflows.

Apply Discounts and Coupons

Agent Tool

Generate or assign discount codes and promotional offers within BigCommerce. An agent can issue targeted coupons for win-back campaigns, loyalty rewards, or customer service resolutions.

Manage Inventory Adjustments

Agent Tool

Update stock levels for products and variants directly in BigCommerce. An agent can apply inventory corrections triggered by warehouse reconciliation, return processing, or supplier stock confirmations.

Create Refunds and Returns

Agent Tool

Initiate refund or return requests against existing orders in BigCommerce. An agent can automate this based on customer service escalations, policy rules, or post-purchase resolution workflows.

Update Pricing Rules

Agent Tool

Modify product prices or bulk pricing rules in BigCommerce in response to market conditions or business logic. An agent can run dynamic repricing strategies based on competitor data, margin targets, or demand signals.

Ready to solve your BigCommerce integration challenges?

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Challenges Tray.ai solves

Common obstacles when integrating BigCommerce — and how Tray.ai handles them.

Challenge

Handling Real-Time Webhook Events at Scale

BigCommerce fires webhooks for dozens of event types — orders, customers, products, carts — and processing these in real time without dropping events or hitting race conditions is a genuine engineering headache for teams building in-house integrations.

How Tray.ai helps

tray.ai receives and queues BigCommerce webhook events natively, so every event gets processed reliably even when traffic spikes. Built-in retry logic and error handling mean nothing gets lost, and you can branch workflow logic based on specific event types without writing custom code.

Challenge

Mapping Complex Order Data Across Systems

BigCommerce order objects contain nested line items, multiple address types, custom fields, discount stacks, and tax details. Getting that structure mapped correctly to an ERP, accounting system, or fulfillment platform often means complex transformation logic that quietly breaks when order structures change.

How Tray.ai helps

tray.ai's data mapping tools let you visually transform BigCommerce's nested JSON into whatever format each downstream system needs. JSONPath expressions and helper functions handle nested arrays and conditional mappings, so your transforms stay maintainable without deep coding expertise.

Challenge

Keeping Inventory Accurate Across Multiple Channels

When products sell across BigCommerce and other channels like Amazon or a physical POS, inventory counts can diverge fast. That leads to overselling and customers who ordered something you can't actually ship. Syncing counts in near real time means getting sequencing and conflict resolution right.

How Tray.ai helps

tray.ai lets you build inventory sync workflows that fire instantly on order events across all connected channels, applying delta updates to BigCommerce stock levels. You can set your ERP as the master source for conflict resolution and get a Slack alert when discrepancies go past a threshold you define.

Templates

Pre-built BigCommerce workflows you can deploy in minutes.

Browse all templates

New BigCommerce Order to ShipStation + Slack Notification

BigCommerce

ShipStation

Slack

Automatically creates a new shipment in ShipStation when an order is placed in BigCommerce and posts a summary notification to a designated Slack channel for the fulfillment team.

BigCommerce Customer to HubSpot CRM Contact Sync

BigCommerce

HubSpot

Creates or updates a HubSpot contact whenever a new customer registers or completes a purchase in BigCommerce, enriching the contact with order value and product category data.

BigCommerce Order to QuickBooks Invoice

BigCommerce

QuickBooks

Generates a QuickBooks invoice automatically for every completed BigCommerce order, mapping line items, taxes, discounts, and shipping to the correct accounts.

Abandoned Cart to Klaviyo Email Sequence

BigCommerce

Klaviyo

Detects abandoned carts in BigCommerce on a scheduled basis and enrolls those customers in a Klaviyo abandoned cart flow with their specific cart contents passed as dynamic variables.

BigCommerce Refund to Zendesk Ticket + Accounting Update

BigCommerce

Zendesk

Xero

When a refund is processed in BigCommerce, automatically opens a Zendesk ticket for tracking, notifies the customer via email, and logs the refund entry in Xero.

Low Inventory Alert & Auto-Reorder Workflow

BigCommerce

Slack

NetSuite

Monitors BigCommerce product inventory levels and triggers a purchase order in your procurement system and a Slack alert when stock falls below a defined threshold.

How Tray.ai makes this work