Connectors / Marketing · Connector
Automate Criteo Ad Campaigns and Sync Audience Data Across Your Marketing Stack
Connect Criteo to your CRM, data warehouse, and marketing tools to close the loop on retargeting performance.
What can you do with the Criteo connector?
Criteo is a commerce media platform running retargeting, prospecting, and retail media campaigns for thousands of advertisers worldwide. Integrating Criteo with your data stack means you can automatically sync audience segments, pull campaign performance metrics into your BI tools, and trigger ad adjustments based on CRM signals — no manual exports, no one-off API calls. Teams that connect Criteo to the rest of their marketing infrastructure move faster, spend smarter, and attribute revenue more accurately.
Automate & integrate Criteo
Automating Criteo business processes or integrating Criteo data is made easy with Tray.ai.
Use case
Automated Audience Segment Sync
Keeping Criteo audience lists current is a constant headache when your customer data lives in a CRM or data warehouse. With tray.ai, you can schedule recurring syncs that push new customers, churned users, or high-value segments from Salesforce, HubSpot, or Snowflake directly into Criteo audience lists. Your retargeting campaigns always reflect your latest customer data — no manual CSV uploads required.
- Eliminate manual audience list exports and uploads that cause targeting delays
- Automatically suppress recently converted customers to avoid wasted ad spend
- Segment audiences dynamically based on real-time CRM attributes like LTV or purchase stage
Use case
Campaign Performance Reporting and BI Sync
Marketing analysts spend hours pulling Criteo campaign metrics — impressions, clicks, ROAS, conversions — and reconciling them with data from other ad platforms. tray.ai lets you schedule daily or hourly pulls from the Criteo API and push that data directly into Snowflake, BigQuery, Google Sheets, or Looker for unified cross-channel reporting. One source of truth for paid media performance, without the manual data wrangling.
- Consolidate Criteo data alongside Google Ads, Meta, and other channels in one dashboard
- Automate daily performance reports delivered to Slack or email for stakeholders
- Catch budget pacing issues early with real-time metric alerts
Use case
CRM-Triggered Ad Suppression and Activation
When a prospect converts or a customer churns, your ad targeting should respond immediately — not after your next manual audience upload. tray.ai lets you build workflows that listen for CRM events in Salesforce or HubSpot and instantly update Criteo audience membership, suppressing converters from retargeting pools or activating win-back campaigns for lapsed buyers. This cuts wasted spend on already-converted users significantly.
- Suppress converted users from retargeting within minutes of conversion
- Trigger win-back retargeting automatically when churn signals appear in your CRM
- Keep your sales and marketing actions synchronized across platforms
Use case
E-commerce Catalog and Product Feed Management
Retail and e-commerce advertisers using Criteo Retail Media need their product catalogs accurate and current. tray.ai can automate pulling updated product data from Shopify, Magento, or your internal database and pushing feed updates to Criteo on a scheduled or event-driven basis. Your dynamic product ads show accurate pricing, availability, and imagery without anyone touching it manually.
- Automatically pause ads for out-of-stock products to prevent wasted spend
- Sync real-time price changes to Criteo product feeds within minutes
- Reduce catalog management overhead for large SKU catalogs
Use case
Cross-Channel Attribution and Revenue Reconciliation
Understanding Criteo's true contribution to revenue means joining its conversion data with your order management system or CRM. tray.ai workflows can pull Criteo conversion events, enrich them with order value data from Shopify or Magento, and load the reconciled dataset into your data warehouse for multi-touch attribution modeling. Finance and marketing end up working from the same numbers — no custom engineering required.
- Reconcile Criteo reported conversions against actual order data in your OMS
- Feed accurate attribution data into multi-touch models in your BI platform
- Reduce discrepancies between ad platform reporting and internal revenue figures
Use case
Budget and Bid Optimization Automation
Managing Criteo campaign budgets manually across dozens of advertisers or product lines is slow and error-prone. With tray.ai, you can build rules-based workflows that monitor ROAS or CPA thresholds via the Criteo API and automatically adjust daily budgets or bids when performance drifts outside acceptable ranges. Performance marketers stay efficient at scale without staring at dashboards all day.
- Automatically increase budgets on high-ROAS campaigns before they hit daily caps
- Pause underperforming ad sets based on custom CPA or CTR thresholds
- Log all automated bid changes to a Google Sheet or Slack channel for audit trails
Build Criteo Agents
Give agents secure and governed access to Criteo through Agent Builder and Agent Gateway for MCP.
Fetch Campaign Performance Metrics
Data SourceRetrieve performance data for advertising campaigns, including impressions, clicks, conversions, and ROAS. An agent can use this to monitor campaign health and surface insights for optimization decisions.
Retrieve Ad Set Details
Data SourcePull configuration and targeting details for ad sets across campaigns. An agent can use this to spot misconfigurations or suggest targeting improvements based on performance goals.
Query Audience Segments
Data SourceFetch existing audience segments and their definitions to see who's being targeted. An agent can use this to match audiences across platforms or recommend new segmentation strategies.
Pull Budget Utilization Reports
Data SourceAccess spend data across campaigns and ad sets to see how budgets are being consumed. An agent can flag underspending or overspending and recommend reallocations.
Retrieve Product Catalog Data
Data SourceFetch product feed details tied to Criteo campaigns, including product status and attributes. An agent can use this to find catalog issues that may be hurting retargeting ad performance.
Create New Campaign
Agent ToolCreate advertising campaigns in Criteo with defined objectives, targeting, and budgets. An agent can automate campaign creation based on business triggers like product launches or seasonal promotions.
Update Campaign Budget
Agent ToolAdjust the daily or lifetime budget of existing campaigns programmatically. An agent can react to performance signals or business rules to scale spend up or down without manual intervention.
Pause or Activate Campaigns
Agent ToolEnable or disable campaigns based on performance thresholds or scheduling rules. An agent can automatically pause underperforming campaigns and reactivate them once conditions improve.
Update Bid Strategy
Agent ToolModify bidding settings on ad sets to optimize for CPC, CPA, or ROAS targets. An agent can continuously tune bids based on real-time performance data.
Manage Audience Segments
Agent ToolCreate, update, or delete audience segments in Criteo to refine targeting. An agent can automate audience management by syncing CRM segments or behavioral data from other connected platforms.
Sync Product Catalog
Agent ToolPush updated product information to Criteo product feeds to keep retargeting ads accurate. An agent can trigger catalog syncs when inventory or pricing changes are detected in connected systems.
Generate Performance Summary Reports
Agent ToolTrigger the generation of scheduled or on-demand performance reports across campaigns. An agent can compile these and send summarized insights to stakeholders via email or messaging platforms.
Ready to solve your Criteo integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Criteo — and how Tray.ai handles them.
Challenge
Keeping Audience Lists Fresh Without Manual Uploads
Criteo audience segments go stale fast when customer data changes in your CRM — new sign-ups, recent purchasers, and churned users all need to be reflected in targeting lists in near real-time. Manual CSV exports and uploads introduce delays that cost you budget efficiency and targeting accuracy.
How Tray.ai helps
tray.ai enables event-driven and scheduled workflows that automatically push audience updates from HubSpot, Salesforce, or your data warehouse into Criteo without any human intervention. You define the segment logic once, and tray.ai handles the ongoing synchronization.
Challenge
Reconciling Criteo Conversion Data with Actual Revenue
Criteo's reported conversions and revenue figures often differ from what's recorded in your OMS or CRM — attribution windows, view-through conversions, and deduplication logic all create gaps. Without automated reconciliation, finance and marketing end up working from conflicting numbers.
How Tray.ai helps
tray.ai can pull Criteo conversion events via the API, join them with order data from Shopify or your internal database, and load the reconciled dataset into your data warehouse. Both teams get a single agreed-upon source of truth built from actual transaction records alongside Criteo's attribution data.
Challenge
Scaling Reporting Across Multiple Criteo Accounts
Agencies and enterprise advertisers managing multiple Criteo accounts face a reporting burden that grows with every new account — each one requires separate API calls, data normalization, and output formatting. Doing this manually is both slow and error-prone.
How Tray.ai helps
tray.ai workflows can loop through multiple Criteo account IDs in a single execution, normalize the data from each, and consolidate it into a unified reporting destination or distribute individual client reports automatically. What previously took hours of manual work runs on a schedule without human involvement.
Sync Salesforce Segments to Criteo Audiences Daily
Salesforce 
Criteo Automatically pulls defined contact segments from Salesforce based on custom field criteria and updates the corresponding Criteo audience lists every 24 hours, so retargeting pools are always current.
Criteo Campaign Performance to BigQuery Daily Pipeline
Criteo 
Google BigQuery 
Slack Pulls Criteo campaign stats — impressions, clicks, spend, conversions, ROAS — on a daily schedule and loads them into a BigQuery table for cross-channel BI reporting and dashboarding.
Suppress Converted Customers from Criteo Retargeting on HubSpot Deal Close
HubSpot Criteo Listens for deal-closed-won events in HubSpot and immediately removes the associated contact from active Criteo retargeting audiences to prevent post-purchase ad waste.
Automated Criteo Budget Alert and Adjustment Workflow
Criteo Slack 
Google Sheets Monitors daily Criteo campaign spend against budget thresholds and automatically raises budgets for high-ROAS campaigns or sends Slack alerts for campaigns approaching their caps.
Shopify Product Feed Sync to Criteo Catalog
Shopify Criteo Pulls updated product data from Shopify — including price, stock status, and image URL — and pushes feed updates to the Criteo product catalog on a scheduled basis to keep dynamic ads accurate.
Weekly Criteo Agency Client Report via Email
Criteo Google Sheets 
Gmail Aggregates the past week's Criteo performance data for each managed client account, populates a Google Sheets report template, and emails it to the respective client contacts automatically.
How Tray.ai makes this work
Criteo plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Criteo — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Criteo actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Related integrations
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