GoToWebinar connector
Automate GoToWebinar Registrations, Attendee Data, and Follow-Ups
Connect GoToWebinar to your CRM, marketing tools, and data warehouse to cut manual webinar ops and close the loop on every attendee.
What can you do with the GoToWebinar connector?
GoToWebinar powers thousands of B2B webinars every year, but the real work happens before and after the event — syncing registrants to your CRM, triggering nurture sequences, and reporting on attendance. Without automation, webinar ops turn into a time sink of CSV exports, manual data entry, and missed follow-ups. Tray.ai connects GoToWebinar to the rest of your stack so registrant data flows instantly, attendee engagement drives actions in real time, and your revenue team always has the context they need.
Automate & integrate GoToWebinar
Automating GoToWebinar business process or integrating GoToWebinar data is made easy with tray.ai
Use case
Sync Webinar Registrants to Your CRM
Every time someone registers for a GoToWebinar session, automatically create or update their contact record in Salesforce, HubSpot, or another CRM. Map registration fields like company, job title, and webinar topic to CRM properties so your sales team sees intent data without waiting for a manual export.
Use case
Trigger Post-Webinar Nurture Sequences Based on Attendance
Automatically segment attendees, no-shows, and partial attendees after a webinar ends and enroll each group in the right follow-up sequence in Marketo, HubSpot, or Pardot. Use actual attendance duration data from GoToWebinar to personalize messaging — someone who stayed 80% of the session gets a different sequence than someone who dropped off in five minutes.
Use case
Enrich and Score Leads from Webinar Registrations
Pass GoToWebinar registration data through an enrichment service like Clearbit or ZoomInfo before writing to your CRM, appending firmographic data and bumping lead score automatically. Trigger sales alerts or route hot leads to the right rep when a registrant matches your ideal customer profile.
Use case
Automate Webinar Reminder and Confirmation Emails
Build multi-touch reminder workflows using GoToWebinar registration events and your email platform — a confirmation goes out right away, then reminders at one week, one day, and one hour before the session, all without manual scheduling. Customize messaging by webinar topic, registrant segment, or lead status in your CRM.
Use case
Report Webinar Performance to Your Data Warehouse or BI Tool
After each webinar, push attendance metrics, poll results, Q&A data, and registrant details into Snowflake, BigQuery, or Redshift to build unified marketing attribution and pipeline influence reports. Combine GoToWebinar data with CRM opportunity data to see which webinars actually drive revenue.
Use case
Add Registrants from Landing Page Forms Directly to GoToWebinar
When prospects fill out a form on your website or in your marketing automation platform, automatically register them in the corresponding GoToWebinar session without making them complete a separate GoToWebinar registration form. It cuts friction in the sign-up flow and improves registration completion rates.
Use case
Build AI-Powered Webinar Follow-Up Agents
Create an AI agent that pulls Q&A transcripts, poll responses, and attendance data from GoToWebinar after each event, then drafts personalized follow-up emails and sales call briefs for each attendee based on their specific engagement. The agent routes outputs to reps in Slack or drops them directly into CRM activity logs.
Build GoToWebinar Agents
Give agents secure and governed access to GoToWebinar through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Webinar Details
Fetch details about upcoming or past webinars, including title, description, schedule, and host information. An agent can use this to answer questions about webinar availability or surface relevant sessions for users.
Data Source
List Registered Attendees
Pull the list of registrants for a specific webinar, including their names, email addresses, and registration timestamps. Useful for syncing attendee data with CRMs or triggering personalized follow-up workflows.
Data Source
Fetch Attendee Engagement Metrics
Retrieve attendance data such as join/leave times, poll responses, and Q&A participation for a given webinar. An agent can use this to score leads or identify highly engaged prospects for sales follow-up.
Data Source
Look Up Registrant Status
Check whether a specific contact registered for, attended, or missed a webinar. An agent can use this to personalize outreach based on their engagement history.
Data Source
Get Webinar Performance Reports
Access summary-level performance data for completed webinars, including total registrants, attendees, and no-shows. An agent can use this to generate post-webinar summaries or push data into reporting dashboards.
Data Source
List Upcoming Webinars
Retrieve all scheduled webinars within an account. An agent can use this to recommend relevant sessions to leads or customers based on their interests.
Agent Tool
Register a Contact for a Webinar
Automatically register a contact for a webinar using their name and email address. An agent can trigger this when a lead expresses interest or qualifies based on CRM data.
Agent Tool
Create a New Webinar
Set up a new webinar with a title, description, date, and time. An agent can handle webinar scheduling as part of a broader marketing campaign without any manual steps.
Agent Tool
Cancel a Webinar Registration
Remove a registrant from an upcoming webinar when they request it or when your business rules require it. Registration lists stay accurate and contacts stop getting emails that don't apply to them.
Agent Tool
Send Follow-Up Emails to Attendees
Trigger post-webinar follow-up emails to attendees or no-shows directly through GoToWebinar. An agent can tailor messaging based on engagement data collected during the session.
Agent Tool
Update Webinar Details
Modify the title, description, date, or other settings of an existing webinar. Useful when schedules shift or a campaign changes and you need those updates reflected without touching things manually.
Agent Tool
Add a Webinar Panelist
Invite a panelist to an existing webinar by adding their details to the session roster. An agent can handle this automatically when a calendar event fires or a CRM record hits a certain stage.
Get started with our GoToWebinar connector today
If you would like to get started with the tray.ai GoToWebinar connector today then speak to one of our team.
GoToWebinar Challenges
What challenges are there when working with GoToWebinar and how will using Tray.ai help?
Challenge
Registration Data Trapped in GoToWebinar
GoToWebinar collects valuable intent data — company, role, and custom registration questions — but without integration, that data stays in GoToWebinar's dashboard and never reaches your CRM or marketing automation platform in real time. Teams resort to manual exports that are already outdated by the time they're imported.
How Tray.ai Can Help:
Tray.ai listens for GoToWebinar registrant webhooks and immediately maps and pushes data to your CRM or MAP. Custom field mapping handles registration questions so no intent signal gets lost in translation.
Challenge
Attendance-Based Segmentation is Manual and Slow
Segmenting attendees, no-shows, and partial attendees after a webinar means downloading multiple GoToWebinar reports, reconciling them, and manually updating lists or properties in your marketing platform. That process can take hours and delays follow-up by days.
How Tray.ai Can Help:
Tray.ai automates the post-webinar data pull, compares registrant and attendee lists programmatically, calculates attendance duration, and writes the correct segment status to each contact record in your marketing platform — finishing in minutes what takes a human hours.
Challenge
No Native Connection Between GoToWebinar and Your Data Warehouse
GoToWebinar doesn't natively integrate with data warehouses like Snowflake, BigQuery, or Redshift, which makes it hard to include webinar engagement data in pipeline attribution models or executive dashboards. Most teams end up building fragile spreadsheet-based reports instead.
How Tray.ai Can Help:
Tray.ai provides a structured pipeline that extracts GoToWebinar session, registrant, and attendee data after each event and loads it into your warehouse schema automatically, giving your analytics team a reliable, queryable data source for attribution modeling.
Challenge
Double Registration Forms Kill Conversion Rates
Many marketing teams run their own landing pages but still require prospects to complete a separate GoToWebinar registration form, creating friction that leads to abandonment. Reconciling the two form submissions for attribution is also a persistent headache.
How Tray.ai Can Help:
Tray.ai intercepts the landing page form submission, calls the GoToWebinar registration API on behalf of the prospect, and writes the combined attribution data to your CRM — eliminating the second form entirely and giving you a clean registration-to-opportunity lineage.
Challenge
Follow-Up Timing and Personalization at Scale
Manually crafting follow-up emails for hundreds of attendees with different engagement levels — some asked questions, some answered polls, some watched for five minutes — isn't practical. Generic batch emails get low response rates and leave pipeline on the table.
How Tray.ai Can Help:
Tray.ai orchestrates AI-powered follow-up workflows that pull each attendee's engagement signals from GoToWebinar, pass them to a language model, and generate personalized draft emails or sales briefs — routing them to reps or queuing them for automated send based on your defined rules.
Talk to our team to learn how to connect GoToWebinar with your stack
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Integrate GoToWebinar With Your Stack
The Tray.ai connector library can help you integrate GoToWebinar with the rest of your stack. See what Tray.ai can help you integrate GoToWebinar with.
+HubSpot & GoToWebinar
Learn how to integrate HubSpot and GoToWebinar together
+Salesforce & GoToWebinar
Learn how to integrate Salesforce and GoToWebinar together
+Marketo & GoToWebinar
Learn how to integrate Marketo and GoToWebinar together
+Infusionsoft & GoToWebinar
Learn how to integrate Infusionsoft and GoToWebinar together
Start using our pre-built GoToWebinar templates today
Start from scratch or use one of our pre-built GoToWebinar templates to quickly solve your most common use cases.
Template
GoToWebinar Registrant to Salesforce Contact Sync
Automatically creates or updates a Salesforce contact and logs a campaign member record whenever someone registers for a GoToWebinar session, keeping your CRM current in real time.
Steps:
- Trigger on new GoToWebinar registrant event via webhook
- Search Salesforce for an existing contact matching the registrant email
- Create a new contact or update the existing one with registration data and webinar campaign membership
Connectors Used: GoToWebinar, Salesforce
Template
Post-Webinar Attendance Segmentation and HubSpot Enrollment
After a GoToWebinar session ends, segments all registrants by attendance status and duration, then enrolls each group in the appropriate HubSpot workflow for personalized follow-up.
Steps:
- Trigger on webinar session end event from GoToWebinar
- Fetch full attendee and no-show list with attendance duration data from GoToWebinar API
- Update HubSpot contact properties with attendance status and enroll each segment in the correct workflow
Connectors Used: GoToWebinar, HubSpot
Template
Website Form to GoToWebinar Registration with CRM Logging
When a prospect submits a webinar interest form on your website, automatically registers them in GoToWebinar, creates a CRM record, and sends a branded confirmation email — all without a separate GoToWebinar form.
Steps:
- Trigger on form submission event from your marketing platform or website
- Call GoToWebinar API to register the contact in the correct upcoming session
- Create or update the CRM contact record and log the registration activity
Connectors Used: GoToWebinar, HubSpot, Salesforce
Template
Webinar Performance Data Pipeline to Snowflake
Automatically collects post-event data from GoToWebinar — registration counts, attendance rates, poll results, and Q&A logs — and loads it into a Snowflake table for BI reporting.
Steps:
- Trigger on webinar session completion or run on a scheduled post-event interval
- Pull registrant list, attendee details, poll responses, and Q&A data from GoToWebinar API
- Insert or upsert all records into the appropriate Snowflake tables for reporting
Connectors Used: GoToWebinar, Snowflake
Template
AI-Generated Post-Webinar Follow-Up Email Drafts in Slack
After each GoToWebinar session, an AI agent reviews attendee engagement data and Q&A transcripts to draft personalized follow-up emails for the sales team, delivered as Slack messages for quick review and send.
Steps:
- Fetch attendee list, Q&A transcripts, and poll responses from GoToWebinar after session ends
- Send attendee engagement data to OpenAI to generate personalized follow-up email drafts
- Post drafted emails to a Slack channel or DM the owning sales rep for review before sending
Connectors Used: GoToWebinar, OpenAI, Slack, Salesforce
Template
GoToWebinar No-Show Re-Engagement Campaign
Identifies registrants who didn't attend a scheduled webinar and automatically enrolls them in a re-engagement campaign offering on-demand recording access and next session details.
Steps:
- After webinar ends, retrieve full registrant list and cross-reference with attendee list in GoToWebinar
- Identify no-shows and update their lead record in Marketo with the no-show status
- Enroll no-shows in a Marketo re-engagement smart campaign with on-demand recording link
Connectors Used: GoToWebinar, Marketo