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Connectors / E-commerce · HTTP Connector
Automate Ecwid with Tray.ai
Create an order, create a product and create a category in Ecwid, and start a workflow when Ecwid sends “Order created”.
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What can you do with Ecwid on Tray.ai?
Ecwid is an ecommerce platform for building an online store or adding one to an existing website, covering products, orders, customers, and discounts. Tray.ai connects to Ecwid through the HTTP Connector, so your workflows can call the Ecwid API alongside the rest of your stack.
- When Ecwid sends “Order created”, create the matching sales order in your ERP.
- Adjust product stock whenever your warehouse system records a delivery.
- When Ecwid sends “Unfinished order created”, add the shopper to a recovery sequence in your email marketing tool.
- Post each new review to the support team in team chat when Ecwid sends “Review created”.
- Connects through
- HTTP Connector
- Authentication
- A bearer token or OAuth 2.0
- Base URL
- https://app.ecwid.com/api/v3/{storeId}
What the Ecwid API covers
6 resources and 23 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Orders
- Search orders
- Get an order
- Create an order
- Update an order
- Delete an order
Products
- Search products
- Get a product
- Create a product
- Update a product
- Adjust product stock
Categories
- Search categories
- Create a category
- Update a category
- Delete a category
Customers
- Search customers
- Create a customer
- Update a customer
- Delete a customer
Abandoned carts
- Search abandoned carts
- Update an abandoned cart
- Convert a cart to an order
Discount coupons
- Search discount coupons
- Update a discount coupon
Events Ecwid can send to a Tray.ai webhook trigger
- Order created
- Order updated
- Order deleted
- Product created
- Product updated
- Customer created
- Customer updated
- Unfinished order created
- Discount coupon created
- Review created
Checked against Ecwid's own documentation on 2026-10-22
How Tray.ai makes this work
Ecwid plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 5,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Ecwid — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Ecwid actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Ecwid data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More e-commerce apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every e-commerce connector →
Frequently asked questions
What can a Tray.ai workflow do in Ecwid?
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The Ecwid API documents 23 actions across 6 resources (Orders, Products, Categories, Customers, Abandoned carts, Discount coupons). For example: Search orders; Search products; Search categories. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Ecwid?
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The Ecwid API uses a bearer token and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Ecwid events can start a Tray.ai workflow?
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Ecwid sends 10 events to a webhook URL, for example: Order created; Order updated; Order deleted; Product created; Product updated; Customer created; Customer updated; Unfinished order created. A Tray.ai webhook trigger receives them and starts a workflow.
See Ecwid working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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