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Connectors / Sales · HTTP Connector
Automate Leadfeeder with Tray.ai
Add a company to lists, add a contact to lists and create a custom feed in Leadfeeder. Connect Leadfeeder to the rest of your sales stack with Tray.ai.
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What can you do with Leadfeeder on Tray.ai?
Leadfeeder identifies the companies visiting your website, shows which pages they viewed, and adds firmographic and contact data so sales teams can follow up. Tray.ai connects to Leadfeeder through the HTTP Connector, so your workflows can call the Leadfeeder API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header or OAuth 2.0
- Base URL
- https://api.leadfeeder.com
What the Leadfeeder API covers
6 resources and 24 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Companies
- Search companies
- Get company details
- Update a company
- Match companies
- Add a company to lists
- Assign tags to a company
Contacts
- Search contacts
- Get contact details
- Update a contact
- Add a contact to lists
Web visits
- Search web visits
- List visitor companies
Custom feeds
- List custom feeds
- Create a custom feed
- Update a custom feed
- Delete a custom feed
Campaigns
- List campaigns
- Get campaign details
- Update a campaign
- Get campaign stats
Custom fields
- List custom fields
- Create a custom field
- Update a custom field
- Delete a custom field
Checked against Leadfeeder's own documentation on 2026-10-22
How Tray.ai makes this work
Leadfeeder plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Leadfeeder — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Leadfeeder actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More sales apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every sales connector →
Frequently asked questions
What can a Tray.ai workflow do in Leadfeeder?
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The Leadfeeder API documents 24 actions across 6 resources (Companies, Contacts, Web visits, Custom feeds, Campaigns, Custom fields). For example: Search companies; Search contacts; Search web visits. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Leadfeeder?
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The Leadfeeder API uses an API key in a request header and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See Leadfeeder working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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