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Connectors / Sales · HTTP Connector
Automate Cognism with Tray.ai
Start a Tray.ai workflow when Cognism sends “Person changed job”. Connect Cognism to the rest of your sales stack with Tray.ai.
What can you do with Cognism on Tray.ai?
Cognism is a B2B sales intelligence platform, with the Prospector web app, that finds companies and people by firmographics and intent and reveals verified emails and phone numbers. Tray.ai connects to Cognism through the HTTP Connector, so your workflows can call the Cognism API alongside the rest of your stack. API access comes through Cognism's partner program or API plan, so you need approved credentials first.
- When Cognism sends “Person changed job”, update the contact in your CRM and alert the account owner.
- If Cognism sends “Company funding”, create a follow-up task for the account owner in your CRM.
- Search companies by industry and country to build target account lists for your sales team.
- When Cognism sends “Company hiring”, add the account to an outreach list in your sales engagement tool.
- Connects through
- HTTP Connector
- Authentication
- OAuth 2.0 or a bearer token
- Base URL
- https://api.cognism.com
Set it up
Connect Cognism to Tray.ai
Each step uses Cognism's own API details, from its documentation.
Step 1
Sign in to Cognism with OAuth 2.0
Ask Cognism for API access. Once it's approved, set up an OAuth 2.0 authentication with the client ID and secret of an OAuth app you register with Cognism. Sign in once and every step reads the token from there.
Step 2
Point the HTTP Client at the API
Add an HTTP Client step and use https://api.cognism.com as the base URL. Or paste a cURL example from Cognism's API docs, and Tray.ai fills in the method, URL, and headers.
Step 3
Start with “Search persons”
It's one of 11 documented actions, under Persons. The response comes back as data the next step can map into your other apps.
Step 4
Start workflows from Cognism events
Give Cognism the URL of a Tray.ai webhook trigger. “Person changed job” can then start a workflow, and so can 7 other events.
Give your AI agents Cognism tools
Build an MCP server on Cognism in Agent Gateway and choose which actions your agents can call. Every call runs with access control and an audit trail. How Agent Gateway works
- Search persons
- Search companies
- Get industries
- Get compliance settings
- Count persons
- Count companies
- Get technologies
- Get countries
What the Cognism API covers
4 resources and 11 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Cognism gives API access on request, so approved credentials come first. Connecting it takes a few clicks: here's how.
Persons
- Search persons
- Count persons
Companies
- Search companies
- Count companies
Dictionaries
- Get industries
- Get technologies
- Get countries
- Get seniorities
Settings
- Get compliance settings
- Get billing settings
- Get personalization settings
Events Cognism can send to a Tray.ai webhook trigger
- Person changed job
- Person left a job
- Person email changed
- Person phone changed
- Company funding
- Company acquisition
- Company hiring
- Company IPO
Checked against Cognism's own documentation on 2026-10-22
How Tray.ai makes this work
Cognism plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 10,100+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Cognism — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Cognism actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Cognism data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More sales apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every sales connector →
Frequently asked questions
What can a Tray.ai workflow do in Cognism?
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The Cognism API documents 11 actions across 4 resources (Persons, Companies, Dictionaries, Settings). For example: Search persons; Search companies; Get industries. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Cognism?
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The Cognism API uses OAuth 2.0 and a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Cognism events can start a Tray.ai workflow?
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Cognism sends 8 events to a webhook URL, for example: Person changed job; Person left a job; Person email changed; Person phone changed; Company funding; Company acquisition; Company hiring; Company IPO. A Tray.ai webhook trigger receives them and starts a workflow.
Do I need special access to the Cognism API?
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Yes. Cognism gives API access on request, so you need approved credentials before a Tray.ai workflow can call it.
See Cognism working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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