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A workflow that turns a closed Salesforce deal into a NetSuite customer uses 13 Tasks each time it runs. Close 400 deals a month and that is 5,200 Tasks. Add twenty sales reps who watch the Slack alert it posts, and it is still 5,200 Tasks. That is the whole of Tray’s pricing logic in one example: you pay for the work the platform does, not for the people or systems around it.
The short answer. You can start on the Tray AI Orchestration Platform for $50 a month with Tray Helix Builder Edition, plus Helix Compute Units (HCUs) for what your apps use. For integration and automation at scale, Tray iPaaS is a platform fee plus Tasks, quoted as a fixed annual price built on your usage, with no per-user or per-connection fees. A free 30-day trial with 1 million Tasks lets you measure that usage before you get a quote.
Third-party review and comparison sites publish their own monthly estimates for Tray, and some describe the pricing as opaque. Those figures do not come from Tray and do not reflect how Tray prices. This post is the first-party version.
Two products, two ways in
Tray has two products on one platform, and each has its own unit of usage.
| Tray Helix | Tray iPaaS | |
|---|---|---|
| What it is | Teams describe the integrations and apps they need to an AI assistant, and Helix deploys, runs, and governs them | The enterprise integration and automation platform: workflows, Agent Builder and Agent Gateway for MCP |
| How it is priced | Tray Helix Builder Edition from $50 a month, plus HCUs | A platform fee plus Tasks, quoted as a fixed annual price |
| Unit of usage | Helix Compute Units (HCUs) | Tasks |
| Where to see it | helix.tray.ai/pricing | tray.ai/pricing |
Many teams use both. The trial on Tray iPaaS can include Tray Helix too.
Tray Helix: $50 a month plus HCUs
You can start on the Tray AI Orchestration Platform for $50 a month with Tray Helix Builder Edition. That is the entry point for building integrations and AI-built apps: your team describes what it needs to an AI assistant such as Claude Code, Codex or Cursor, and Helix deploys it to a live URL and runs it.
What an app uses when it runs is measured in HCUs. An HCU is the single unit for everything: deploy, compute, database, storage, data delivery and requests. Everything draws from one balance and shows as one number on the bill, so there is no separate line for hosting, a database or storage, and no per-user fee for the people who use the app.
Tray iPaaS: a platform fee plus Tasks
Tray iPaaS is a platform fee plus Tasks. The platform fee covers your plan, and Tasks measure what your workflows, agents and MCP tools do.
Here is how a plan is built:
- Quoted on your usage. Your quote starts from the Tasks you expect to run, ideally measured in a trial rather than estimated.
- A fixed annual price. You commit to an annual volume and know your cost when you sign.
- A true-up for growth. If usage grows past your plan, the difference is settled at a true-up, not as a surprise invoice mid-year.
- Preferential pricing at volume. Larger volumes get preferential pricing, so the cost per Task falls as you grow.
Plans differ in workspaces and capabilities rather than in who can log in. On SSO, HIPAA support and regional hosting: they are included in Enterprise and available as add-ons on Team. Security certifications are not tied to a plan. SOC 1 Type 2 and SOC 2 Type 2 cover the whole platform, and you can host in the US, EU or APAC.
Counting Tasks: a worked example
A Task is one operation Tray performs on a piece of your data. The trigger firing is one Task, and so is each connector or service step and each pass through a loop or boolean. A Task is not an API call, so a connector step that makes several API calls is still one Task.
Take the deal-to-customer workflow from the top of this post. A deal with four line items runs like this:
| Step | What happens | Tasks |
|---|---|---|
| Trigger | Salesforce opportunity is marked Closed Won | 1 |
| Salesforce | Fetch the account and contact details | 1 |
| Boolean | Is this a new customer? | 1 |
| NetSuite | Create the customer record (several API calls, one step) | 1 |
| Loop | One pass per line item | 4 |
| NetSuite, inside the loop | Add each line item to the sales order | 4 |
| Slack | Post the win to the deals channel | 1 |
| Total per run | 13 |
At 400 closed deals a month, that is 5,200 Tasks a month and 62,400 a year. The numbers that move the total are the ones that change how often the work happens: deals with more line items, a trigger that fires more often, or a busy quarter-end. If NetSuite times out and Tray retries the step, the retry is not charged.
For the general version of this exercise across platforms, and why every integration price depends on loops, trigger frequency and your busiest month, see iPaaS pricing: why an accurate quote starts with a trial.
What Tray does not charge for
The things that make other bills grow without the work growing are not on a Tray bill:
- Users. There are no per-user fees. Add builders, reviewers and the people who use what you build at no extra cost.
- Connections. There are no per-connection fees. Connecting the tenth system costs the same as the first; Tray connects to 7,000+ apps, databases, APIs, and services.
- Runtimes. There are no runtimes to buy, install or patch. Tray runs as a managed cloud.
- Retries. A step that Tray retries is not charged again.
- Separate hosting on Helix. Hosting, database and storage all draw from HCUs, with no separate line for each.
How predictable Tray pricing is as usage grows
You know your annual cost when you sign, because the plan is a fixed annual price. After that, three things keep it predictable:
- Usage dashboards. You see your Task and HCU usage as it happens, by workflow, so growth is visible long before the true-up.
- Monthly limits. You can set limits so a runaway workflow does not spend next quarter’s budget this month.
- A settled true-up. Usage above plan is settled at a true-up, and larger volumes get preferential pricing, so the next year’s plan is priced on what you actually ran.
What does not move the price matters as much. Hiring, reorganizing teams, giving another department access or connecting a new system does not change the bill. Only the work does.
How to get an accurate Tray quote
Tray can quote straight away from your expected usage. The way to make that quote exact is to measure first.
The free trial runs for 30 days with 1 million Tasks on Tray iPaaS, every capability and the full connector library, and it can include Tray Helix too. There is no card and no sales call. Build your three to five highest-volume workflows, run them on real data at their real schedule, and read how many Tasks each one used. Then ask for a quote built on that number.
Start a free trial, see Tray pricing, or start building apps on Tray Helix Builder Edition.