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Connectors / Sales · HTTP Connector
Automate Sierra Interactive with Tray.ai
Add a lead, add a note and add a task in Sierra Interactive, and start a workflow when Sierra Interactive sends “Lead created”.
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What can you do with Sierra Interactive on Tray.ai?
Sierra Interactive is a real estate platform that combines agent websites with MLS listing search, lead capture, and a lead management system for brokerages and teams. Tray.ai connects to Sierra Interactive through the HTTP Connector, so your workflows can call the Sierra Interactive API alongside the rest of your stack.
- When Sierra Interactive sends “Lead created”, text the assigned agent with the buyer's details.
- Add a lead from each open house sign-in sheet so agents can follow up the same day.
- When Sierra Interactive sends “Lead claimed”, update the lead owner in your brokerage CRM.
- Add a task for the agent when a lead's mortgage pre-approval arrives in your inbox.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
- Base URL
- https://api.sierrainteractivedev.com
Set it up
Connect Sierra Interactive to Tray.ai
Each step uses Sierra Interactive's own API details, from its documentation.
Step 1
Save Sierra Interactive's API key
Save the key as a Tray.ai authentication. The HTTP Client puts it in the request header, read from $.auth. The key stays out of the workflow and out of the logs.
Step 2
Point the HTTP Client at the API
Add an HTTP Client step and use https://api.sierrainteractivedev.com as the base URL. Or paste a cURL example from Sierra Interactive's API docs, and Tray.ai fills in the method, URL, and headers.
Step 3
Start with “Find leads”
It's one of 19 documented actions, under Leads. The response comes back as data the next step can map into your other apps.
Step 4
Start workflows from Sierra Interactive events
Give Sierra Interactive the URL of a Tray.ai webhook trigger. “Lead created” can then start a workflow, and so can 7 other events.
What the Sierra Interactive API covers
6 resources and 19 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Connecting it takes a few clicks: here's how.
Leads
- Find leads
- Add a lead
- Update a lead
- Retrieve lead details
Lead notes
- Add a note
- Get lead notes
Lead tasks
- Find lead tasks
- Add a task
- Update a task
- Remove a task
Saved listings
- Add a saved listing
- Remove a saved listing
- Retrieve saved listings
Saved searches
- Retrieve saved search details
- Find saved searches by lead
- Remove a saved search
Webhooks
- Add a webhook
- Remove a webhook
- Retrieve webhook subscriptions
Events Sierra Interactive can send to a Tray.ai webhook trigger
- Lead created
- Lead deleted
- Lead claimed
- Lead details changed
- Lead tag added
- Lead note added
- Lead communication logged
- Lead pond changed
Checked against Sierra Interactive's own documentation on 2026-10-22
How Tray.ai makes this work
Sierra Interactive plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 9,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Sierra Interactive — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Sierra Interactive actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Sierra Interactive data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More sales apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every sales connector →
Frequently asked questions
What can a Tray.ai workflow do in Sierra Interactive?
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The Sierra Interactive API documents 19 actions across 6 resources (Leads, Lead notes, Lead tasks, Saved listings, Saved searches, Webhooks). For example: Find leads; Add a note; Find lead tasks. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Sierra Interactive?
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The Sierra Interactive API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Sierra Interactive events can start a Tray.ai workflow?
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Sierra Interactive sends 8 events to a webhook URL, for example: Lead created; Lead deleted; Lead claimed; Lead details changed; Lead tag added; Lead note added; Lead communication logged; Lead pond changed. A Tray.ai webhook trigger receives them and starts a workflow.
See Sierra Interactive working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.