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Connectors / Data and analytics · HTTP Connector
Automate Faraday with Tray.ai
Create a dataset, create a cohort and create an outcome in Faraday, and start a workflow when Faraday sends “Resource errored”.
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What can you do with Faraday on Tray.ai?
Faraday is a customer prediction platform that uses first-party and third-party data to score leads, build cohorts and forecast customer behavior. Tray.ai connects to Faraday through the HTTP Connector, so your workflows can call the Faraday API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- A bearer token
- Base URL
- https://api.faraday.ai/v1
What the Faraday API covers
6 resources and 20 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Datasets
- List datasets
- Create a dataset
- Update a dataset
- Delete a dataset
Cohorts
- List cohorts
- Create a cohort
- Update a cohort
- Archive a cohort
Outcomes
- List outcomes
- Create an outcome
- Download an outcome report
Targets
- Create a target
- Look up a target
- Download a target CSV
Uploads
- List uploads
- Add an upload
- Delete an upload
Webhook endpoints
- Create a webhook endpoint
- List webhook endpoints
- Delete a webhook endpoint
Events Faraday can send to a Tray.ai webhook trigger
- Resource errored
- Resource ready with update
Checked against Faraday's own documentation on 2026-10-22
How Tray.ai makes this work
Faraday plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Faraday — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Faraday actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More data and analytics apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every data and analytics connector →
Frequently asked questions
What can a Tray.ai workflow do in Faraday?
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The Faraday API documents 20 actions across 6 resources (Datasets, Cohorts, Outcomes, Targets, Uploads, Webhook endpoints). For example: List datasets; List cohorts; List outcomes. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Faraday?
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The Faraday API uses a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Faraday events can start a Tray.ai workflow?
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Faraday sends 2 events to a webhook URL, for example: Resource errored; Resource ready with update. A Tray.ai webhook trigger receives them and starts a workflow.
See Faraday working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.