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Connectors / Data and analytics · HTTP Connector
Automate GoSquared with Tray.ai
Start a Tray.ai workflow when GoSquared sends “Chat message received”. Connect GoSquared to the rest of your data and analytics stack with Tray.ai.
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What can you do with GoSquared on Tray.ai?
GoSquared is a customer analytics and engagement suite with real-time website analytics, a people CRM built from visitor data, and live chat. Tray.ai connects to GoSquared through the HTTP Connector, so your workflows can call the GoSquared API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- An API key in the query string
- Base URL
- https://api.gosquared.com
What the GoSquared API covers
4 resources and 14 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
People
- List people
- Get a person
- Delete a person
- List a person's events
Tracking
- Track an event
- Track a pageview
- Identify a visitor
- Track a transaction
Webhooks
- List webhooks
- Create a webhook
- Delete a webhook
- Add a webhook trigger
Chats
- List chats
- List archived chats
Events GoSquared can send to a Tray.ai webhook trigger
- Chat message received
- Person entered a smart group
- Person exited a smart group
- Message event
- Traffic spike
- Traffic dip
Checked against GoSquared's own documentation on 2026-10-22
How Tray.ai makes this work
GoSquared plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in GoSquared — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose GoSquared actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More data and analytics apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every data and analytics connector →
Frequently asked questions
What can a Tray.ai workflow do in GoSquared?
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The GoSquared API documents 14 actions across 4 resources (People, Tracking, Webhooks, Chats). For example: List people; Track an event; List webhooks. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with GoSquared?
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The GoSquared API uses an API key in the query string. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which GoSquared events can start a Tray.ai workflow?
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GoSquared sends 6 events to a webhook URL, for example: Chat message received; Person entered a smart group; Person exited a smart group; Message event; Traffic spike; Traffic dip. A Tray.ai webhook trigger receives them and starts a workflow.
See GoSquared working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.