Connectors / Databases · Connector
Automate Music Rights, Licensing & Content ID Workflows with Pex
Connect Pex's audio and video fingerprinting to your existing tools and stop managing rights, licensing, and royalty workflows by hand.
What can you do with the Pex connector?
Pex is the world's largest audio and video attribution platform, letting rights holders, publishers, and platforms track, license, and monetize their content across the internet. Integrating Pex with your broader tech stack removes the manual bottlenecks in content identification, rights clearance, and royalty reporting. With tray.ai, teams can orchestrate Pex's attribution API alongside CRMs, rights management systems, data warehouses, and communication tools to build fully automated content licensing pipelines.
Automate & integrate Pex
Automating Pex business processes or integrating Pex data is made easy with Tray.ai.
Use case
Automated Content Attribution & Rights Identification
When new audio or video content is uploaded to your platform or detected across third-party sites, tray.ai can trigger Pex attribution lookups automatically and route the results to your rights management system. No more manual submission queues or follow-up — every piece of content gets checked against Pex's fingerprint database in real time. Rights holders get instant visibility into where their content is being used without lifting a finger.
- Eliminate manual content submission queues by automating fingerprint lookups on upload events
- Route identified content data directly into rights management platforms like Counterpoint or RoyaltyShare
- Cut time-to-identification from days to seconds for large content catalogs
Use case
Royalty Reporting & Distribution Automation
Pex surfaces detailed usage data on audio and video content, but turning that raw attribution data into royalty reports typically requires significant manual processing. With tray.ai, you can automatically pull Pex usage reports on a schedule, transform and aggregate the data, and push it into royalty accounting systems or data warehouses. Rights holders and publishers get accurate, timely statements without the work landing on your finance or operations teams.
- Schedule automated pulls of Pex usage data and deliver formatted reports to finance systems
- Sync attribution data to Snowflake, BigQuery, or Redshift for consolidated royalty analytics
- Trigger payment workflows in Tipalti or Stripe when usage thresholds are met
Use case
Licensing Workflow Orchestration
When Pex detects unlicensed use of registered content, a licensing opportunity or enforcement action needs to move fast. tray.ai can watch for Pex alerts on unlicensed usage and automatically create tasks in your legal or licensing team's workflow tools, draft outreach emails, or open licensing negotiations via your CRM. Nothing falls through — every detection becomes a tracked, actionable item.
- Auto-create licensing tasks in Salesforce, HubSpot, or Jira when unlicensed usage is detected
- Trigger templated outreach emails to infringing parties with pre-populated content details
- Log all licensing actions against the specific Pex attribution record for a complete audit trail
Use case
Content Catalog Onboarding & Registration
Registering large catalogs of audio or video content with Pex is a prerequisite for tracking and monetization, yet doing it one asset at a time doesn't scale. tray.ai can automate bulk registration workflows by listening to asset management systems or DAMs for new additions and automatically submitting them to Pex for fingerprinting. Your catalog coverage stays current without any manual registration effort from your team.
- Automatically register new assets in Pex whenever they are added to your DAM or CMS
- Validate registration responses and flag failed submissions for review in Slack or email
- Maintain a synchronized master catalog between your internal systems and Pex's database
Use case
Real-Time Infringement Alerts & Escalation
Rights holders need to act quickly when their content is used without authorization on major platforms. tray.ai can monitor Pex for new infringement detections and immediately route alerts to the right internal stakeholders based on content type, platform, or rights territory. High-value or repeat infringements get automatically prioritized and sent to legal counsel, while routine detections flow into standard licensing queues.
- Send real-time Slack or email alerts to rights owners when infringing usage is detected
- Apply routing logic based on content value, platform, or territory to prioritize escalations
- Auto-open Jira tickets or ServiceNow cases for legal review on high-severity infringements
Use case
Analytics & Business Intelligence Integration
Pex generates rich usage and attribution data that's genuinely useful for decisions around catalog investment, licensing pricing, and platform partnerships. tray.ai can continuously sync Pex data into BI tools like Tableau, Looker, or Power BI so executives and rights teams always have current dashboards on content performance. No more manual data exports, no more stale reports.
- Continuously pipe Pex attribution and usage data into your preferred BI or analytics platform
- Combine Pex data with CRM and financial data to calculate true content ROI across channels
- Schedule automated executive reports summarizing catalog reach and licensing revenue
Build Pex Agents
Give agents secure and governed access to Pex through Agent Builder and Agent Gateway for MCP.
Look Up Rights Ownership
Data SourceAn agent can query Pex to identify who owns the rights to a specific piece of music, video, or other creative content. This helps automate licensing decisions by surfacing ownership data before any content is used or published.
Retrieve License Agreement Details
Data SourceAn agent can fetch existing license agreements tied to a piece of content, including terms, territory, and expiration dates. This keeps workflows aware of active rights before content gets distributed or monetized.
Search Content Catalog
Data SourceAn agent can search Pex's content catalog to find specific tracks, clips, or creative works and pull associated metadata. This supports automated content discovery and rights verification workflows.
Fetch Claim Status
Data SourceAn agent can retrieve the current status of a rights claim filed through Pex, so teams can monitor disputed or in-review content without manually checking the platform. Claim outcomes get picked up automatically and can trigger the next step in your workflow.
Pull Content Match Reports
Data SourceAn agent can pull reports showing where a piece of protected content has been detected across platforms, giving rights holders a clear picture of unauthorized or unlicensed usage.
Monitor Rights Expiration
Data SourceAn agent can periodically check license and rights expiration dates within Pex and flag anything approaching or past its licensed period. Useful for catching expired licenses before they cause problems in automated publishing pipelines.
Submit a Rights Claim
Agent ToolAn agent can file a rights claim on content identified as infringing or unlicensed. Rights holders can automate enforcement as soon as unauthorized usage is detected, rather than waiting on a manual review process.
Register Content for Rights Tracking
Agent ToolAn agent can register new creative works with Pex so they're tracked and matched across digital platforms. Newly published content gets protection built into the release workflow from day one.
Initiate License Request
Agent ToolAn agent can trigger a licensing request for a specific piece of content on behalf of a user or organization, cutting down the clearance process within content production and publishing pipelines.
Update Claim Disposition
Agent ToolAn agent can update the outcome of an existing rights claim, whether that means marking it resolved or escalating it. Rights management records stay current without someone having to log in and update them by hand.
Associate Metadata with Content
Agent ToolAn agent can attach or update metadata (creator credits, ISRC codes, territorial rights) on a registered content record in Pex. This keeps downstream licensing and royalty attribution accurate.
Ready to solve your Pex integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Pex — and how Tray.ai handles them.
Challenge
Bridging Pex Attribution Data with Rights Management Systems
Pex produces rich attribution and usage data, but most rights management platforms and royalty systems have their own data schemas and intake processes. Manually exporting from Pex and re-entering data into royalty systems introduces errors and delays, especially at catalog scale.
How Tray.ai helps
tray.ai's visual data mapper lets you transform Pex's API response fields to match the exact schema required by any downstream rights management or royalty accounting system. Automated pipelines cut out the copy-paste work and keep data accurate across every sync.
Challenge
Handling High-Volume Attribution Events Without Dropping Data
Large music publishers and platforms can receive thousands of attribution events per day from Pex. Without a reliable queue and retry mechanism, important infringement or licensing signals get lost — and that means missed revenue or violations that go unaddressed.
How Tray.ai helps
tray.ai handles high-throughput event processing with built-in retry logic, error handling, and workflow queuing. Each Pex attribution event is reliably captured and routed, with failed steps automatically retried and dead-letter events flagged for manual review.
Challenge
Coordinating Cross-Functional Teams on Licensing Actions
When Pex surfaces an unlicensed usage, the response usually spans legal, licensing, finance, and artist relations teams. Without automated routing, teams fall back on email chains and manual handoffs, and the licensing process slows down with no clear accountability.
How Tray.ai helps
tray.ai lets you build conditional routing logic that automatically assigns tasks, creates tickets, and sends notifications to the right team based on content type, territory, or infringement severity — turning Pex detections into structured, trackable workflows across all the tools your teams already use.
New Pex Infringement Detection → Salesforce Licensing Opportunity
Pex 
Salesforce 
Slack Automatically creates a new licensing opportunity in Salesforce CRM whenever Pex detects unlicensed usage of registered content, pre-populating the record with content details, detected platform, and usage metrics.
Scheduled Pex Usage Report → Royalty Accounting System Sync
Pex 
Snowflake 
Google Sheets Runs on a daily or weekly schedule to pull usage reports from Pex, aggregate data by rights holder and territory, and push the results into a royalty accounting platform or data warehouse for statement generation.
New Asset in DAM → Automatic Pex Registration
Pex 
Bynder 
Airtable Watches a digital asset management system for newly uploaded audio or video assets and automatically submits them to Pex for fingerprinting and catalog registration, then updates the DAM record with the Pex asset ID.
Pex Attribution Data → Power BI Dashboard Refresh
Pex 
Power BI 
Microsoft OneDrive Continuously syncs content attribution and usage statistics from Pex into a Power BI dataset, keeping executive and rights team dashboards current without manual data exports or CSV uploads.
Pex High-Value Infringement → Jira Legal Ticket + Email Alert
Pex 
Jira 
Gmail Detects high-value or repeat infringements from Pex and automatically opens a prioritized Jira ticket for the legal team while sending a detailed alert email to rights owners and counsel.
Pex Usage Milestone → Automated Royalty Payment via Tipalti
Pex Slack Monitors cumulative Pex usage data per rights holder and automatically triggers a royalty payment through Tipalti when a defined usage or earnings threshold is reached, with a confirmation sent to the payee.
How Tray.ai makes this work
Pex plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Pex — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Pex actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →See Pex working against your stack.
We'll walk through a tailored demo with your systems plugged in.