Retail’s bottleneck is integration, not insight.
The data is everywhere. The hard part is connecting it fast enough to act before the season ends. Auctane, FedEx DataWorks, and Ahold Delhaize (7,700 stores) are in production on Tray.ai.
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Also used by teams across Embedded, Product & engineering, Sales ops, Marketing ops, Finance, HR, and Customer success.
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Solutions / Retail
When the retail stack can't keep up, orders wait and margin leaks. Tray.ai connects the stack — so ops runs the business, not the spreadsheets.
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The data is everywhere. The hard part is connecting it fast enough to act before the season ends. Auctane, FedEx DataWorks, and Ahold Delhaize (7,700 stores) are in production on Tray.ai.
Intelligent iPaaS ties order capture, payment, fulfillment, billing, and CRM into single workflows. Auctane runs 3B orders/year through Tray.ai.
Intelligent iPaaS handles structured and unstructured data — product feeds, customer records, inventory snapshots — cleaned in flight, ready for downstream BI and AI.
Start with IT service desk and employee onboarding (lower-risk, proven patterns), then expand into return handling, supplier onboarding, and partner integrations.
Every order processed, every workflow run logged, every step traceable to a system event. Closes the loop between ops and finance without a spreadsheet reconciliation at the end of the month.
The use cases retail teams pursue first on Tray.ai.
Data integration, from every source to the warehouse and back.
How data integration works from database and app to warehouse and API, where it breaks, the systems it runs on, and how to build each stage.
Process automation, from the first request to the last record.
How process automation works from request to audit trail, where cross-team processes break, the systems they run on, and how to automate each stage.
AI agent deployment, from pilot to production.
How AI agent deployment works from pilot to production, where it breaks, the systems agents run on, and how to build each stage with a how-to guide.
Order-to-cash automation, from quote to cash applied.
How order-to-cash works from quote to cash applied, where it breaks, the CRM, CPQ, ERP and billing systems it runs on, and how to automate each stage.
One platform across order capture, fulfillment, billing, finance, and CRM. Auctane processes 3B orders/year through Tray.ai — 356% ROI in 3.6 months, $130K annual savings, 50 hours/month back to the operations team.
Intelligent iPaaS handles structured and unstructured data — product feeds, customer records, inventory snapshots — cleaned in flight so customer-360, inventory, and pricing views update in real time across every system.
Increasingly — IT service desk and employee onboarding are the safest first wins, with customer-facing agents (return handling, order lookup) following behind. The proven pattern is an agent that deflects routine tickets before a human opens them, with approval gates on anything sensitive.
A tailored demo against your real systems and stack.
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