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Connectors / Marketing · HTTP Connector
Automate ActiveTrail with Tray.ai
Create a contact, create a campaign and create an SMS campaign in ActiveTrail. Connect ActiveTrail to the rest of your marketing stack with Tray.ai.
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What can you do with ActiveTrail on Tray.ai?
ActiveTrail is an email and SMS marketing platform for sending newsletters and campaigns, managing contact groups and running automated customer journeys. Tray.ai connects to ActiveTrail through the HTTP Connector, so your workflows can call the ActiveTrail API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
What the ActiveTrail API covers
6 resources and 27 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Contacts
- List contacts
- Get a contact
- Create a contact
- Update a contact
- Delete a contact
Groups
- List groups
- Create a group
- Update a group
- Delete a group
- List group members
- Add a group member
Email campaigns
- List campaigns
- Get a campaign
- Create a campaign
- Update a campaign
- Delete a campaign
SMS campaigns
- List SMS campaigns
- Get an SMS campaign
- Create an SMS campaign
- Update an SMS campaign
Automations
- List automations
- Get an automation
- Delete an automation
Webhooks
- List webhooks
- Create a webhook
- Update a webhook
- Delete a webhook
Checked against ActiveTrail's own documentation on 2026-10-22
How Tray.ai makes this work
ActiveTrail plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in ActiveTrail — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose ActiveTrail actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in ActiveTrail?
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The ActiveTrail API documents 27 actions across 6 resources (Contacts, Groups, Email campaigns, SMS campaigns, Automations, Webhooks). For example: List contacts; List groups; List campaigns. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with ActiveTrail?
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The ActiveTrail API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See ActiveTrail working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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