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The definitive guide to embedded integrations
Scale customer integrations without draining engineering resources. See why top SaaS companies embed the Tray platform to boost velocity and retention.
Inside the report
SaaS buyers now expect native integrations from day one. But building them in-house can slow product teams and stretch engineering resources.
This guide covers the strategy, ROI, and technical requirements behind embedded integration platforms—and shows how teams at Eventbrite, Podium, and Cvent are using the Tray platform to move faster and improve customer experience.
What you’ll learn
Why native integrations are now table-stakes for SaaS buyers: See how bloated SaaS stacks and manual workarounds are driving demand for pre-built integrations.
10 benefits of using an embedded integration platform: Learn how vendors are increasing retention, velocity, and monetization while reducing support costs.
What to look for in a platform: Use our 10-point checklist to assess scalability, end-user activation, API support, security, and more.
Real-world results from leading SaaS teams: Hear how Eventbrite scaled to 59,000+ customer integrations, Podium cut churn by 60%, and Cvent slashed integration delivery time by 75%.
