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Connectors / Marketing · HTTP Connector
Automate Birdeye with Tray.ai
Create a business, create or update a contact and create a survey in Birdeye, and start a workflow when Birdeye sends “Conversation opened”.
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What can you do with Birdeye on Tray.ai?
Birdeye is a reputation and customer experience platform for multi-location businesses, covering online reviews, listings, surveys, social posts, messaging and support tickets. Tray.ai connects to Birdeye through the HTTP Connector, so your workflows can call the Birdeye API alongside the rest of your stack.
- When Birdeye sends “New message added”, create a ticket in your help desk for the support team.
- Get reviews daily and post new low ratings in your team chat for the location manager.
- Check in a customer after each completed service visit so a review request goes out.
- Create or update a contact for each new customer in your CRM.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
- Base URL
- https://api.birdeye.com/resources
What the Birdeye API covers
6 resources and 24 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Businesses
- Create a business
- Search businesses
- Get a business
- Update a business
- Delete a business
Reviews
- Get reviews
- Get review responses
Contacts
- Create or update a contact
- Get a contact
- Delete a contact
- List contacts
- Check in a customer
Surveys
- List surveys
- Get a survey
- Create a survey
- Submit a survey response
- List survey responses
Users
- Create a user
- Get a user
- Update a user
- Delete a user
Webhook subscriptions
- Create a subscription
- List subscriptions
- Delete a subscription
Events Birdeye can send to a Tray.ai webhook trigger
- Conversation opened
- Conversation updated
- Conversation closed
- New message added
Checked against Birdeye's own documentation on 2026-10-22
How Tray.ai makes this work
Birdeye plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 6,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Birdeye — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Birdeye actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Birdeye data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Birdeye?
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The Birdeye API documents 24 actions across 6 resources (Businesses, Reviews, Contacts, Surveys, Users, Webhook subscriptions). For example: Create a business; Get reviews; Create or update a contact. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Birdeye?
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The Birdeye API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Birdeye events can start a Tray.ai workflow?
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Birdeye sends 4 events to a webhook URL, for example: Conversation opened; Conversation updated; Conversation closed; New message added. A Tray.ai webhook trigger receives them and starts a workflow.
See Birdeye working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.