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Connectors / Marketing · HTTP Connector
Automate Bitly with Tray.ai
Update a Bitlink, create a campaign and create a channel in Bitly. Connect Bitly to the rest of your marketing stack with Tray.ai.
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What can you do with Bitly on Tray.ai?
Bitly is a link management platform for creating short branded links and QR codes, then tracking clicks by country, device and referrer. Tray.ai connects to Bitly through the HTTP Connector, so your workflows can call the Bitly API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- A bearer token
- Base URL
- https://api-ssl.bitly.com/v4
What the Bitly API covers
5 resources and 16 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Bitlinks
- Shorten a link
- Get a Bitlink
- Update a Bitlink
- Delete a Bitlink
- Expand a Bitlink
Link metrics
- Get clicks for a Bitlink
- Get clicks by country
- Get clicks by referrer
Campaigns
- List campaigns
- Create a campaign
- Update a campaign
Channels
- List channels
- Create a channel
- Add Bitlinks to a channel
Custom domains
- List custom domains
- Add a custom domain
Checked against Bitly's own documentation on 2026-10-22
How Tray.ai makes this work
Bitly plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Bitly — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Bitly actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Bitly?
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The Bitly API documents 16 actions across 5 resources (Bitlinks, Link metrics, Campaigns, Channels, Custom domains). For example: Shorten a link; Get clicks for a Bitlink; List campaigns. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Bitly?
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The Bitly API uses a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See Bitly working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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