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Connectors / Marketing · HTTP Connector
Automate CleverTap with Tray.ai
Upload user profiles, create a campaign and create a product in CleverTap, and start a workflow when CleverTap sends “User performed an action”.
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What can you do with CleverTap on Tray.ai?
CleverTap is a customer engagement and retention platform that tracks user profiles and app events, then sends targeted push, email, SMS and in-app campaigns. Tray.ai connects to CleverTap through the HTTP Connector, so your workflows can call the CleverTap API alongside the rest of your stack.
- Upload user profiles to CleverTap from your CRM so campaigns target the latest customer data.
- When CleverTap sends “User performed an action”, log the event against the contact in your CRM.
- Upload events from your billing system so purchase activity triggers retention campaigns.
- Get a campaign report each week and add the results to your marketing dashboard.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
What the CleverTap API covers
6 resources and 21 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
User profiles
- Get user profiles
- Upload user profiles
- Get profile count
- Delete a user profile
Events
- Get events
- Upload events
- Get event count
Campaigns
- Create a campaign
- Stop a scheduled campaign
- Get campaigns
- Get a campaign report
Catalog products
- List products
- Create a product
- Update a product
- Delete a product
Content blocks
- Create a content block
- List content blocks
- Update a content block
Reports
- Get real-time counts
- Get message reports
- Get trends
Events CleverTap can send to a Tray.ai webhook trigger
- User performed an action
- User performed multiple actions
Checked against CleverTap's own documentation on 2026-10-22
How Tray.ai makes this work
CleverTap plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 5,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in CleverTap — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose CleverTap actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on CleverTap data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in CleverTap?
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The CleverTap API documents 21 actions across 6 resources (User profiles, Events, Campaigns, Catalog products, Content blocks, Reports). For example: Get user profiles; Get events; Create a campaign. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with CleverTap?
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The CleverTap API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which CleverTap events can start a Tray.ai workflow?
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CleverTap sends 2 events to a webhook URL, for example: User performed an action; User performed multiple actions. A Tray.ai webhook trigger receives them and starts a workflow.
See CleverTap working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.