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Connectors / Marketing · HTTP Connector
Automate Moz with Tray.ai
Generate a SERP and create a location in Moz, and start a workflow when Moz sends “Location created”.
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What can you do with Moz on Tray.ai?
Moz provides SEO data and tools, including link metrics, domain authority, keyword research, search result data, and local business listing management. Tray.ai connects to Moz through the HTTP Connector, so your workflows can call the Moz API alongside the rest of your stack.
- When Moz sends “Location closed”, mark the store as closed in your store database so your website stops listing it.
- Fetch keyword difficulty for new topic ideas in your content planner before writers pick them up.
- Each month, fetch site metrics for your domain and post the authority score to your marketing team's chat.
- Create a location in Moz whenever a new branch is added to your store database, so local listings go live faster.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
- Base URL
- https://api.moz.com/jsonrpc
What the Moz API covers
5 resources and 19 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Site metrics
- Fetch site metrics
- Fetch brand authority
- Fetch site metric histories
- Fetch site competitors
Links
- List links
- Filter links by domain
- List linking domains
- Fetch link intersects
Keywords
- Fetch keyword metrics
- Fetch keyword difficulty
- Fetch search intent
- List related keywords
Search results
- Fetch a SERP
- Generate a SERP
- List ranking keywords
Locations
- Create a location
- Update a location
- List locations
- Close a location
Events Moz can send to a Tray.ai webhook trigger
- Location created
- Location updated
- Location canceled
- Location closed
Checked against Moz's own documentation on 2026-11-07
How Tray.ai makes this work
Moz plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 5,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Moz — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Moz actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Moz data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Moz?
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The Moz API documents 19 actions across 5 resources (Site metrics, Links, Keywords, Search results, Locations). For example: Fetch site metrics; List links; Fetch keyword metrics. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Moz?
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The Moz API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Moz events can start a Tray.ai workflow?
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Moz sends 4 events to a webhook URL, for example: Location created; Location updated; Location canceled; Location closed. A Tray.ai webhook trigger receives them and starts a workflow.
See Moz working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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