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Connectors / Marketing · HTTP Connector
Automate Influitive with Tray.ai
Start a Tray.ai workflow when Influitive sends “Advocate joined”. Connect Influitive to the rest of your marketing stack with Tray.ai.
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What can you do with Influitive on Tray.ai?
Influitive is customer advocacy software that runs a branded AdvocateHub where customers complete challenges, earn points and rewards, and give referrals and reviews. Influitive sends events to a webhook URL, so a Tray.ai workflow can start the moment something happens in Influitive and act on it across the rest of your stack.
- When Influitive sends “Referral submitted”, create a lead in your CRM for sales to follow up.
- Log the advocate's score in your CRM when Influitive sends “Provided NPS”.
- When Influitive sends “Reward redeemed”, create a fulfillment task for the marketing team.
- When Influitive sends “Advocate joined”, tag the contact as an advocate in your CRM.
- Connects through
- HTTP Connector
- Base URL
- https://api.influitive.com
Automate & integrate Influitive
Automating Influitive business processes or integrating Influitive data is made easy with Tray.ai.
Use case
Influitive events
Start a Tray.ai workflow the moment something happens in Influitive. Influitive sends events such as advocate joined and advocate profile updated to a Tray.ai webhook trigger.
- Advocate joined
- Advocate profile updated
- Completed a challenge
What the Influitive API covers
Influitive sends events to a webhook URL, and each one can start a Tray.ai workflow.
Events Influitive can send to a Tray.ai webhook trigger
- Advocate joined
- Advocate profile updated
- Completed a challenge
- Challenge status changed
- Earned a badge
- Points adjusted
- Referral submitted
- Referral won
- Reward redeemed
- Provided NPS
Checked against Influitive's own documentation on 2026-10-22
How Tray.ai makes this work
Influitive plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 5,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Influitive — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Influitive actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Influitive data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
Which Influitive events can start a Tray.ai workflow?
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Influitive sends 10 events to a webhook URL, for example: Advocate joined; Advocate profile updated; Completed a challenge; Challenge status changed; Earned a badge; Points adjusted; Referral submitted; Referral won. A Tray.ai webhook trigger receives them and starts a workflow.
See Influitive working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.