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Connectors / Marketing · HTTP Connector
Automate Appcues with Tray.ai
Publish a flow, create a segment and update a user profile in Appcues, and start a workflow when Appcues sends “Web flow started”.
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What can you do with Appcues on Tray.ai?
Appcues is a product adoption platform for building in-app flows, checklists, banners, and NPS surveys, then tracking how users respond to them. Tray.ai connects to Appcues through the HTTP Connector, so your workflows can call the Appcues API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- Basic authentication
- Base URL
- https://api.appcues.com
What the Appcues API covers
5 resources and 16 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Flows
- List flows
- Get a flow
- Publish a flow
- Unpublish a flow
Segments
- Create a segment
- Update a segment
- Delete a segment
- Add users to a segment
End users
- Get a user profile
- Update a user profile
- Track a user event
Groups
- Get a group profile
- Update a group profile
Bulk data
- Start a bulk import
- Start an event export
- Check job status
Events Appcues can send to a Tray.ai webhook trigger
- Web flow started
- Web flow completed
- Web flow skipped
- Form submitted
- Checklist completed
- NPS score submitted
- Workflow entered
- Email bounced
Checked against Appcues's own documentation on 2026-10-22
How Tray.ai makes this work
Appcues plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Appcues — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Appcues actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Appcues?
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The Appcues API documents 16 actions across 5 resources (Flows, Segments, End users, Groups, Bulk data). For example: List flows; Create a segment; Get a user profile. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Appcues?
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The Appcues API uses basic authentication. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Appcues events can start a Tray.ai workflow?
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Appcues sends 8 events to a webhook URL, for example: Web flow started; Web flow completed; Web flow skipped; Form submitted; Checklist completed; NPS score submitted; Workflow entered; Email bounced. A Tray.ai webhook trigger receives them and starts a workflow.
See Appcues working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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