Intelligent iPaaS / Embedded Integrations
Embedded integrations that look like your product.
Give your customers the integrations they ask for — without building and maintaining them yourself. Embed 700+ connectors directly into your product, white-label the UI, and ship integrations in weeks instead of quarters.
What it does.
700+ connectors, ready to embed
Every major CRM, HRIS, ERP, ticketing system, and data platform available as a native integration in your product. No custom builds for the long tail.
White-label integration UI
Embed a fully branded integration management experience inside your app. Customers configure and manage their own connections without leaving your product.
Authentication handled for you
OAuth, API keys, and connection management built in. Your customers connect their tools in seconds — you never touch their credentials.
Multi-tenant control plane
Manage every customer's integration instances from one place. Monitor status, troubleshoot errors, and push updates across your entire customer base at once.
Composable workflow engine
Build integration logic once — parameterize it per customer. One workflow template serves thousands of tenants, each with their own configuration and data.
Marketplace publishing
Publish integrations to a customer-facing marketplace inside your product. Customers self-serve the connections they need — your team ships the catalogue, not one-off builds.
What you can build
See what teams build with Embedded Integrations.
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CRM integrations for B2B SaaS
Let customers push your product's data into Salesforce, HubSpot, or Pipedrive — contacts, deals, activities — without a single custom integration build.
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HRIS sync for HR and workforce platforms
Offer BambooHR, Workday, and ADP connections out of the box. New employee records flow into your product automatically — no manual imports.
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Ticketing integrations for IT tools
Connect Jira, ServiceNow, and Zendesk so customers can create, update, and sync tickets without leaving your platform.
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Marketing automation connectors
Let customers push engagement data to Marketo, HubSpot, or Pardot. Your product becomes the source of truth — their marketing stack stays in sync.
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ERP integrations for commerce platforms
Connect NetSuite, SAP, and Dynamics so orders, inventory, and fulfillment records flow without manual reconciliation on either end.
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Self-serve integration marketplace
Publish a catalogue of available integrations customers activate themselves. Reduces support burden and increases product stickiness — customers who integrate churn less.
60% less likely to churn when customers integrate
“Customers who integrate with Podium's platform are 70% more likely to be classified as active and 60% less likely to churn. It's more than night and day.”
Frequently asked questions
How is this different from building integrations in-house? +
Building in-house means owning the connector code, the auth layer, the error handling, and every API change from every vendor forever. Tray.ai handles all of that. Your team ships the integration logic once — Tray maintains what's underneath.
Can customers configure their own integrations? +
Yes. The embedded UI lets customers connect their own accounts, map fields, and configure triggers — all inside your product's UI, under your brand.
How do we white-label the experience? +
The integration UI is embedded in your product via our SDK. Colors, fonts, and branding match your design system. Customers never see Tray.ai.
What authentication methods are supported? +
OAuth 2.0, API keys, basic auth, and custom auth flows. Connection credentials are stored securely — your team never handles customer tokens directly.
How do we manage integrations across thousands of customers? +
The multi-tenant control plane gives you a single view of every customer's active integrations — status, error rates, volume. Push updates and fixes across all tenants at once.
One platform
No frankenware. Just one platform.
Process Automation, Data Integration, Connectivity, API Management, IDP, and Embedded Integrations — all on the same platform, sharing the same connector library, governance layer, and data model. Not acquired and stitched. Built as one.
See Embedded Integrations in action.
Walk through a scenario from your stack with a Tray.ai expert.