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Connectors / Marketing · HTTP Connector
Automate Ometria with Tray.ai
Create a custom field in Ometria. Connect Ometria to the rest of your marketing stack with Tray.ai.
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What can you do with Ometria on Tray.ai?
Ometria is a customer data and marketing platform for retailers, combining contact, order and product data to run personalised email and messaging campaigns. Tray.ai connects to Ometria through the HTTP Connector, so your workflows can call the Ometria API alongside the rest of your stack.
- Push objects for each new order from your store so Ometria campaigns use current purchase data.
- Fetch list members and sync them to your ads audience for retargeting.
- Get a contact when a customer calls support and show their marketing status in your help desk.
- List push errors daily and alert the marketing ops team in your team chat.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
- Base URL
- https://api.ometria.com/v2
Set it up
Connect Ometria to Tray.ai
Each step uses Ometria's own API details, from its documentation.
Step 1
Save Ometria's API key
Save the key as a Tray.ai authentication. The HTTP Client puts it in the request header, read from $.auth. The key stays out of the workflow and out of the logs.
Step 2
Point the HTTP Client at the API
Add an HTTP Client step and use https://api.ometria.com/v2 as the base URL. Or paste a cURL example from Ometria's API docs, and Tray.ai fills in the method, URL, and headers.
Step 3
Start with “List push errors”
It's one of 17 documented actions, under Push. The response comes back as data the next step can map into your other apps.
Step 4
Hand it to an AI agent
Wrap “Push objects” and “List contact collections” in workflows, and Tray.ai's Agent Gateway for MCP publishes them as governed tools Claude and other AI agents can call.
What the Ometria API covers
6 resources and 17 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Connecting it takes a few clicks: here's how.
Push
- Push objects
- List push errors
Contacts
- List contact collections
- List contacts
- Get a contact
Orders
- List orders
- Get an order
Products
- List products
- Get a product
Lists
- List lists
- Get a list
- Get list changes
- Fetch list members
Custom fields
- List custom fields
- Create a custom field
- Update a custom field
- Delete a custom field
Checked against Ometria's own documentation on 2026-10-22
How Tray.ai makes this work
Ometria plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 9,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Ometria — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Ometria actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Ometria data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Ometria?
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The Ometria API documents 17 actions across 6 resources (Push, Contacts, Orders, Products, Lists, Custom fields). For example: Push objects; List contact collections; List orders. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Ometria?
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The Ometria API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See Ometria working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.