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Connectors / Marketing · HTTP Connector
Automate CleverTap with Tray.ai
Upload user profiles, create a campaign and create a product in CleverTap, and start a workflow when CleverTap sends “User performed an action”.
What can you do with CleverTap on Tray.ai?
CleverTap is a customer engagement and retention platform that tracks user profiles and app events, then sends targeted push, email, SMS and in-app campaigns. Tray.ai connects to CleverTap through the HTTP Connector, so your workflows can call the CleverTap API alongside the rest of your stack.
- Upload user profiles to CleverTap from your CRM so campaigns target the latest customer data.
- When CleverTap sends “User performed an action”, log the event against the contact in your CRM.
- Upload events from your billing system so purchase activity triggers retention campaigns.
- Get a campaign report each week and add the results to your marketing dashboard.
- Connects through
- HTTP Connector
- Authentication
- An API key in a request header
Set it up
Connect CleverTap to Tray.ai
Each step uses CleverTap's own API details, from its documentation.
Step 1
Save CleverTap's API key
Save the key as a Tray.ai authentication. The HTTP Client puts it in the request header, read from $.auth. The key stays out of the workflow and out of the logs.
Step 2
Import a request from CleverTap's docs
Add an HTTP Client step and paste a cURL example from CleverTap's API docs. Tray.ai fills in the method, URL, headers, and query.
Step 3
Start with “Get user profiles”
It's one of 21 documented actions, under User profiles. The response comes back as data the next step can map into your other apps.
Step 4
Start workflows from CleverTap events
Give CleverTap the URL of a Tray.ai webhook trigger. “User performed an action” can then start a workflow, and so can 1 other event.
Give your AI agents CleverTap tools
Build an MCP server on CleverTap in Agent Gateway and choose which actions your agents can call. Every call runs with access control and an audit trail. How Agent Gateway works
- Get user profiles
- Get events
- Create a campaign
- List products
- Create a content block
- Get real-time counts
- Upload user profiles
- Get profile count
What the CleverTap API covers
6 resources and 21 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Connecting it takes a few clicks: here's how.
User profiles
- Get user profiles
- Upload user profiles
- Get profile count
- Delete a user profile
Events
- Get events
- Upload events
- Get event count
Campaigns
- Create a campaign
- Stop a scheduled campaign
- Get campaigns
- Get a campaign report
Catalog products
- List products
- Create a product
- Update a product
- Delete a product
Content blocks
- Create a content block
- List content blocks
- Update a content block
Reports
- Get real-time counts
- Get message reports
- Get trends
Events CleverTap can send to a Tray.ai webhook trigger
- User performed an action
- User performed multiple actions
Checked against CleverTap's own documentation on 2026-10-22
How Tray.ai makes this work
CleverTap plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 9,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in CleverTap — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose CleverTap actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on CleverTap data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in CleverTap?
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The CleverTap API documents 21 actions across 6 resources (User profiles, Events, Campaigns, Catalog products, Content blocks, Reports). For example: Get user profiles; Get events; Create a campaign. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with CleverTap?
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The CleverTap API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which CleverTap events can start a Tray.ai workflow?
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CleverTap sends 2 events to a webhook URL, for example: User performed an action; User performed multiple actions. A Tray.ai webhook trigger receives them and starts a workflow.
See CleverTap working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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