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Connectors / Marketing · HTTP Connector
Automate G2 with Tray.ai
Add a product and create a review campaign in G2. Connect G2 to the rest of your marketing stack with Tray.ai.
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What can you do with G2 on Tray.ai?
G2 is a software review marketplace where vendors manage product profiles, collect reviews, and see buyer intent signals from companies researching their category. Tray.ai connects to G2 through the HTTP Connector, so your workflows can call the G2 API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- A bearer token or OAuth 2.0
- Base URL
- https://data.g2.com/api/v2
What the G2 API covers
6 resources and 16 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Reviews
- List product reviews
- List video reviews
- List integration reviews
Products
- List products
- Get a product
- Add a product
- List product competitors
Buyer intent
- Browse buyer intent interactions
- Retrieve buyer intent signals
Review campaigns
- Create a review campaign
- Get a review campaign
Categories
- List categories
- Get a category
- List category features
Vendors
- List vendors
- Get a vendor
Checked against G2's own documentation on 2026-10-22
How Tray.ai makes this work
G2 plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in G2 — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose G2 actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in G2?
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The G2 API documents 16 actions across 6 resources (Reviews, Products, Buyer intent, Review campaigns, Categories, Vendors). For example: List product reviews; List products; Browse buyer intent interactions. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with G2?
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The G2 API uses a bearer token and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See G2 working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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