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Connectors / Marketing · HTTP Connector
Automate Appcues with Tray.ai
Publish a flow, create a segment and update a user profile in Appcues, and start a workflow when Appcues sends “Web flow started”.
What can you do with Appcues on Tray.ai?
Appcues is a product adoption platform for building in-app flows, checklists, banners, and NPS surveys, then tracking how users respond to them. Tray.ai connects to Appcues through the HTTP Connector, so your workflows can call the Appcues API alongside the rest of your stack.
- When Appcues sends “NPS score submitted”, log the score against the account in your CRM.
- When Appcues sends “Form submitted”, create a lead in your CRM with the answers.
- Add users to a segment when they upgrade their plan in your billing system.
- When a ticket closes in your help desk, track a user event so in-app flows can follow up.
- Connects through
- HTTP Connector
- Authentication
- Basic authentication
- Base URL
- https://api.appcues.com
Set it up
Connect Appcues to Tray.ai
Each step uses Appcues's own API details, from its documentation.
Step 1
Save Appcues's username and password
Save the credentials Appcues gives you as a Tray.ai authentication. The HTTP Client sends them as basic auth. They stay out of the workflow and out of the logs.
Step 2
Point the HTTP Client at the API
Add an HTTP Client step and use https://api.appcues.com as the base URL. Or paste a cURL example from Appcues's API docs, and Tray.ai fills in the method, URL, and headers.
Step 3
Start with “List flows”
It's one of 16 documented actions, under Flows. The response comes back as data the next step can map into your other apps.
Step 4
Start workflows from Appcues events
Give Appcues the URL of a Tray.ai webhook trigger. “Web flow started” can then start a workflow, and so can 7 other events.
Give your AI agents Appcues tools
Build an MCP server on Appcues in Agent Gateway and choose which actions your agents can call. Every call runs with access control and an audit trail. How Agent Gateway works
- List flows
- Create a segment
- Get a user profile
- Get a group profile
- Start a bulk import
- Get a flow
- Publish a flow
- Unpublish a flow
What the Appcues API covers
5 resources and 16 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Connecting it takes a few clicks: here's how.
Flows
- List flows
- Get a flow
- Publish a flow
- Unpublish a flow
Segments
- Create a segment
- Update a segment
- Delete a segment
- Add users to a segment
End users
- Get a user profile
- Update a user profile
- Track a user event
Groups
- Get a group profile
- Update a group profile
Bulk data
- Start a bulk import
- Start an event export
- Check job status
Events Appcues can send to a Tray.ai webhook trigger
- Web flow started
- Web flow completed
- Web flow skipped
- Form submitted
- Checklist completed
- NPS score submitted
- Workflow entered
- Email bounced
Checked against Appcues's own documentation on 2026-10-22
How Tray.ai makes this work
Appcues plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 9,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Appcues — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Appcues actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Appcues data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Appcues?
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The Appcues API documents 16 actions across 5 resources (Flows, Segments, End users, Groups, Bulk data). For example: List flows; Create a segment; Get a user profile. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Appcues?
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The Appcues API uses basic authentication. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Appcues events can start a Tray.ai workflow?
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Appcues sends 8 events to a webhook URL, for example: Web flow started; Web flow completed; Web flow skipped; Form submitted; Checklist completed; NPS score submitted; Workflow entered; Email bounced. A Tray.ai webhook trigger receives them and starts a workflow.
See Appcues working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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