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Connectors / Marketing · HTTP Connector
Automate Whatagraph with Tray.ai
Add metrics, add a dimension and add data points in Whatagraph. Connect Whatagraph to the rest of your marketing stack with Tray.ai.
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What can you do with Whatagraph on Tray.ai?
Whatagraph is a marketing reporting platform that pulls cross-channel campaign data into dashboards and client reports, with a Custom API source for pushing your own data. Tray.ai connects to Whatagraph through the HTTP Connector, so your workflows can call the Whatagraph API alongside the rest of your stack.
- Add data points from your internal sales data so client reports show revenue next to ad spend.
- Add data points each night from your data warehouse to keep campaign dashboards current.
- Add metrics when a new KPI is agreed with a client in your project tracker.
- Connects through
- HTTP Connector
- Authentication
- A bearer token
- Base URL
- https://api.whatagraph.com
Set it up
Connect Whatagraph to Tray.ai
Each step uses Whatagraph's own API details, from its documentation.
Step 1
Save Whatagraph's API token
Save the token Whatagraph issues as a Tray.ai authentication. The HTTP Client sends it as a bearer token on every call. The token stays out of the workflow and out of the logs.
Step 2
Point the HTTP Client at the API
Add an HTTP Client step and use https://api.whatagraph.com as the base URL. Or paste a cURL example from Whatagraph's API docs, and Tray.ai fills in the method, URL, and headers.
Step 3
Start with “List metrics”
It's one of 14 documented actions, under Metrics. The response comes back as data the next step can map into your other apps.
Step 4
Hand it to an AI agent
Wrap “Add metrics” and “Get a metric” in workflows, and Tray.ai's Agent Gateway for MCP publishes them as governed tools Claude and other AI agents can call.
What the Whatagraph API covers
3 resources and 14 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Connecting it takes a few clicks: here's how.
Metrics
- List metrics
- Add metrics
- Get a metric
- Update a metric
- Delete a metric
Dimensions
- List dimensions
- Add a dimension
- Update a dimension
- Delete a dimension
Data points
- List data points
- Add data points
- Get a data point
- Update a data point
- Delete a data point
Checked against Whatagraph's own documentation on 2026-11-07
How Tray.ai makes this work
Whatagraph plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 9,000+ apps, databases, APIs, and services with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Whatagraph — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Whatagraph actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Tray Helix
Build apps on Whatagraph data with your AI assistant, then deploy, run, and govern them on Tray.ai.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Whatagraph?
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The Whatagraph API documents 14 actions across 3 resources (Metrics, Dimensions, Data points). For example: List metrics; List dimensions; List data points. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Whatagraph?
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The Whatagraph API uses a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
See Whatagraph working against your stack.
We'll walk through a tailored demo with your systems plugged in.
Thanks — someone from our team will be in touch soon.