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Connectors / Marketing · HTTP Connector
Automate LoyaltyLion with Tray.ai
Add points, create an activity and create an order in LoyaltyLion, and start a workflow when LoyaltyLion sends “Customer updated”.
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What can you do with LoyaltyLion on Tray.ai?
LoyaltyLion is a loyalty and rewards platform for online stores, running points, tiers, referrals and rewards for shoppers. Tray.ai connects to LoyaltyLion through the HTTP Connector, so your workflows can call the LoyaltyLion API alongside the rest of your stack.
- Connects through
- HTTP Connector
- Authentication
- A bearer token or OAuth 2.0
- Base URL
- https://api.loyaltylion.com/v2
What the LoyaltyLion API covers
5 resources and 17 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow.
Customers
- List customers
- Update a customer
- Add points
- Remove points
Customer rewards
- List available rewards
- Redeem a reward
- Refund a reward
Activities
- List activities
- Create an activity
- Update an activity
Orders
- List orders
- Get an order
- Create an order
- Update an order
Webhooks
- List webhooks
- Create a webhook
- Delete a webhook
Events LoyaltyLion can send to a Tray.ai webhook trigger
- Customer updated
- Customer enrolled
- Customer tier upgraded
- Customer points earned
- Customer claimed reward
- Customer referral complete
Checked against LoyaltyLion's own documentation on 2026-10-27
How Tray.ai makes this work
LoyaltyLion plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in LoyaltyLion — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose LoyaltyLion actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in LoyaltyLion?
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The LoyaltyLion API documents 17 actions across 5 resources (Customers, Customer rewards, Activities, Orders, Webhooks). For example: List customers; List available rewards; List activities. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with LoyaltyLion?
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The LoyaltyLion API uses a bearer token and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which LoyaltyLion events can start a Tray.ai workflow?
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LoyaltyLion sends 6 events to a webhook URL, for example: Customer updated; Customer enrolled; Customer tier upgraded; Customer points earned; Customer claimed reward; Customer referral complete. A Tray.ai webhook trigger receives them and starts a workflow.
See LoyaltyLion working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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