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Connectors / Marketing · HTTP Connector
Automate Google Business Profile with Tray.ai
Create a location, create a post and upload media in Google Business Profile.
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What can you do with Google Business Profile on Tray.ai?
Google Business Profile is how businesses manage their listings on Google Search and Maps, including locations, hours, reviews, posts and photos. Tray.ai connects to Google Business Profile through the HTTP Connector, so your workflows can call the Google Business Profile API alongside the rest of your stack. API access comes through Google Business Profile's partner program or API plan, so you need approved credentials first.
- Connects through
- HTTP Connector
- Authentication
- OAuth 2.0
- Base URL
- https://mybusiness.googleapis.com
What the Google Business Profile API covers
4 resources and 15 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Google Business Profile gives API access on request, so approved credentials come first.
Locations
- List locations
- Create a location
- Update a location
- Delete a location
Reviews
- List reviews
- Get a review
- Reply to a review
- Delete a review reply
Local posts
- Create a post
- List posts
- Update a post
- Delete a post
Media
- Upload media
- List media
- Delete media
Checked against Google Business Profile's own documentation on 2026-10-22
How Tray.ai makes this work
Google Business Profile plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Google Business Profile — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Google Business Profile actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More marketing apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every marketing connector →
Frequently asked questions
What can a Tray.ai workflow do in Google Business Profile?
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The Google Business Profile API documents 15 actions across 4 resources (Locations, Reviews, Local posts, Media). For example: List locations; List reviews; Create a post. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Google Business Profile?
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The Google Business Profile API uses OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Do I need special access to the Google Business Profile API?
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Yes. Google Business Profile gives API access on request, so you need approved credentials before a Tray.ai workflow can call it.
See Google Business Profile working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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